Question 1

How is AYAN different from Profound and Peec AI?

Accepted Answer

Profound and Peec AI are visibility tools: they count how often and where AI mentions your brand. AYAN reads that too, then goes further. It reads what the machine actually says about you, the category it files you under, the competitors it pairs you with, the claims it repeats and in whose words. We correct that at the source, in your words, and prove the shift, then route the change to the teams who own it. Profound and Peec give you the score. AYAN makes sure AI gets your brand right, and shows the before and after.

Question 2

How is AYAN different from SEO?

Accepted Answer

SEO is about ranking pages for search. AYAN is about what the machine says when a buyer asks it about you. Different surface, different audience, different mechanic. We do not write keyword briefs. We make sure the machine learns your brand in your words, and we route the work to the teams who own each part of it.

Question 3

What is the second brand?

Accepted Answer

It is the version of your brand a machine describes to a buyer, in words nobody at your company wrote. When someone asks an AI assistant what to choose, the answer is built from whatever the machine found first: retailer pages, old press, reviews. Most companies have never read that version. It is the only one their customer meets.

Question 4

Is AYAN a dashboard or a monitoring tool?

Accepted Answer

No. A dashboard counts mentions and leaves you to interpret them. AYAN reads what the machine means, decides what to change, and makes the change land across your teams. The deliverable is a one-page Brand Reading and shipped corrections, not a feed to watch.

Question 5

What does a typical engagement look like?

Accepted Answer

It starts with a 60-minute briefing. Within five working days you get your first Brand Reading: your starting position on six dimensions, the gaps the machine has created, and the first set of actions. From there it is a continuous loop, a Brand Reading and a one-page Monday brief, with each correction routed to the team that owns it.

Question 6

Where does it start?

Accepted Answer

A 60-minute briefing. Within five working days you receive your first Brand Reading: your starting position on six dimensions, the three gaps that matter most, and the first sprint of recommended actions. You decide from there.

Question 7

What is AYAN, in one line?

Accepted Answer

AYAN makes sure AI gets your brand right, in your words. We read what AI says about your brand, find where it drifts from what you intend, correct it in your words, and prove the shift, then route the fix to the teams who own each part of your brand.

Question 8

What is a Brand Reading?

Accepted Answer

A one-page narrative read of your brand, written the way a senior strategist would, backed by every signal we pulled. It scores how the leading models see you on six dimensions, names the gaps that matter, traces each one to its source, and recommends what to change. Not a chart. A read your CMO can take into the boardroom without rewriting a word.

Question 9

What is the Brand Base?

Accepted Answer

Your brand, authored once: positioning, claims, proof and voice, written down so every model and every team reads from one source of truth. The Brand Base is what the rest of the loop measures against and corrects toward.

Question 10

Which models do you cover?

Accepted Answer

The leading models a buyer is most likely to ask, including ChatGPT, Claude, Gemini, Perplexity, Mistral and Copilot, plus selected enterprise deployments. We adapt the questions to your category and your competitors, so you are not paying to watch conversations that do not concern your market.

Question 11

Who inside the organization is this for?

Accepted Answer

The CMO and brand team own the Brand Base and read the Monday brief. Performance owns the campaign checks. Content owns the page-level fixes. Retail, sales and care own the answers customers hear. One brand truth, every team working from it.

Question 12

How do you measure impact?

Accepted Answer

We measure the gap between what your brand intends and what the machine says, by market and by model, and how it moves after each correction. Every claim is sourced, and every shift is reproducible against your baseline. Where your sales data is connected, we read it against revenue.

Question 13

How is AYAN different from a GEO or AEO agency?

Accepted Answer

Those services try to get you mentioned more often inside AI answers. That is a race that is already crowded, and being mentioned is not the same as being understood. AYAN works on meaning and authorship: what the machine says about you, in whose words, and how to correct it. The technical artefacts are part of the work, not the point.

Question 14

Where is our data stored, and is it used to train AI?

Accepted Answer

Your data is stored in Europe. Your brand content, prompts and inputs are never used to train AI models, ours or anyone else's. The providers we route inference to operate under enterprise no-train terms. Your Brand Base, briefs, scores and board reads belong to you. Full detail on the Security page.

Question 15

Do we need engineering resources to work with AYAN?

Accepted Answer

Less than you would expect. We deliver corrections into the tools your teams already use, page edits, retailer copy, aligned answers, and where useful, pull requests against your repository. A named technical contact for setup helps, but most of the work lands in marketing, content and frontline teams.

Question 16

What does AYAN cost?

Accepted Answer

AYAN is a retained engagement, not a software subscription. We size each contract to your category, your markets, and how much of the loop you need. Every engagement starts with a conversation so we can scope it to your brand. The first step is a Brand Reading.

Question 17

Can AYAN run alongside Profound, Peec AI or our current tools?

Accepted Answer

Yes. If you already run Profound or Peec AI, keep them for the raw tracking. AYAN reads and authors what the machine says on top: they count the mentions, AYAN makes sure the brand is right, in your words. Different layers, they work side by side.

Question 18

How often do we get something?

Accepted Answer

Weekly. A Brand Reading on a cadence and a one-page brief every Monday: what changed in how the machine sees you, what we shipped to correct it, and what is next. On-demand deep dives when a launch or a crisis needs one.

Straight answers.

How is AYAN different from Profound and Peec AI?+−

How is AYAN different from SEO?+−

What is the second brand?+−

Is AYAN a dashboard or a monitoring tool?+−

What does a typical engagement look like?+−

Where does it start?+−

What is AYAN, in one line?+−

What is a Brand Reading?+−

What is the Brand Base?+−

Which models do you cover?+−

Who inside the organization is this for?+−

How do you measure impact?+−

How is AYAN different from a GEO or AEO agency?+−

Where is our data stored, and is it used to train AI?+−

Do we need engineering resources to work with AYAN?+−

What does AYAN cost?+−

Can AYAN run alongside Profound, Peec AI or our current tools?+−

How often do we get something?+−