AI doesn’t just mention your brand. It interprets it.
AYAN is the Brand Performance Platform that decides what that interpretation should be.
The model has already met your customer.
Your brand story is being told without you in the room.
Maison Verte: How the models see you this week.
Three of four models pair Maison Verte more closely with The Body Shop and L’Occitane than with Aesop and Diptyque, where the brand intends to sit. The driver is retrievable: model context is dominated by your retailer PDPs and a 2024 sustainability press cycle, both of which emphasize accessibility and price-tier language. Your owned brand pages, which carry the heritage and craft narrative, are under-represented in what the models pull.
Visibility tools tell you you’re being mentioned. AYAN tells you what the mention means, and what to do about it.
Knowing your brand was cited fifty times last week is a metric, not a strategy. The questions a CMO actually asks are different.
Impact and Influence
Optimize beyond visibility and share-of-voice. AYAN helps marketers understand how AI actually thinks about their brand.
Actionability
Automate optimization workflows and tailor measurement frameworks. Every gap becomes an owned action.
Control and Differentiation
Category leaders choose AYAN for depth and control — custom audiences, tailored prompts, deep expertise.
Enterprise Scale
Built for enterprise. Your data stays in Europe, GDPR aligned, never used to train other AI systems.
Track, interpret and act across AI search and agentic commerce
“AI is rapidly becoming a new layer of brand discovery. AYAN helped us better understand how our brand was perceived and recommended across AI-driven consumer journeys.”
Latest news and updates from the AYAN team
View all posts →Visibility is not a strategy. Interpretation is.
Inside a Brand Reading: how we read what models understand about your brand.
What llms.txt actually does, and what most teams get wrong.
Straight answers.
Profound and Peec are visibility tools: they tell you when and how often your brand is mentioned inside AI answers. AYAN reads what the models actually understand about your brand and acts on it. We work on meaning, not mentions: what category models put you in, which competitors they pair you with, which claims they repeat, which proof they rely on. And we close the loop with the teams who own each part of your brand, so a diagnosis becomes a shipped change, not a slide.
SEO optimizes pages for search rankings. AYAN governs how generative models understand your brand in answers: a different surface, a different audience, a different mechanic. We do not write keyword briefs. We produce the artifacts the models actually read, and we route them to your teams to ship.
ChatGPT, Claude, Gemini, Perplexity, Mistral, Copilot, plus selected open and enterprise deployments. New models are added within fourteen days of release. We adapt the test questions to your category and your competitors. You do not pay to monitor conversations that do not concern your market.
Week 1: your first Brand Reading across the six dimensions. Week 2: your Brand Base goes live. From there: a continuous Read–Decide–Fix loop, with a Weekly Brief every Monday and actions routed to the responsible teams. First verified shift in how the models describe you typically lands by week 10.
The CMO and Brand team own the Brand Base and read the Weekly Brief. Performance owns Campaign Check. Content owns the page-level fixes. Retail, sales and care teams own the aligned answers for customer conversations. One signal, every team aligned, governed at executive level.
Perception scores per dimension, segmented by market and by model. Time from probe to verified shift. Share of answer in generated outputs. Conversion lift on AI-attributed traffic when sales data is connected. Every claim sourced, every shift reproducible against the baseline.
A 60-minute briefing. Within five working days, you receive your first Brand Reading: your starting score on six dimensions, the top three gaps the models have created, and the first sprint of recommended actions. You decide from there.
Your data, your brand, your control.
Your data stays in Europe. Privacy by design, GDPR aligned. Your brand content is never used to train other AI systems. Your brand base, briefs, scores and board reads belong to you.