SEO optimises indexable pages for search rankings. AYAN governs how generative models describe your brand in answers. We run continuous Perception Scans, diagnose drift on six dimensions, and ship the artefacts models actually consume — schema, llms.txt, MCP feeds, owned-page edits — not keyword briefs.

Leading commercial models — ChatGPT, Claude, Gemini, Perplexity, Mistral, Copilot — plus selected open and enterprise deployments. New models added within fourteen days of release. Probe matrices are sized to your category and competitive set.

Week 1: Brand Audit — diagnostic across the six perception dimensions. Week 2: Brand Base goes live, first weekly loop opens. Week 3 onwards: continuous Probe → Attribute → Delegate → Deploy → Verify, with a Weekly Brief on Monday and tickets routed to the responsible teams. First verified shift typically lands by week 10.

CMO and brand teams own the Brand Base and read the Weekly Brief. Performance owns Campaign Check. Content and SEO own GEO. CRM and care own Frontline. Comms owns Insight Studio. One signal layer, five teams aligned, governed at executive level.

Per-dimension perception scores, segmented by market and by model. Loop closure time — probe to verified shift. Share-of-answer in generated outputs. Conversion lift on AI-attributed traffic when sales data is connected. Every claim sourced, every shift reproducible against baseline.

You. The Brand Base, schemas, briefs, MCP feeds, prompt fixtures and board readouts are yours under MSA. We retain only aggregated, anonymised probe telemetry — solely to improve platform-wide signal quality.

Yes. EU-hosted infrastructure, SOC 2 Type II in progress, GDPR-aligned by design. NDA-ready in 72 hours. Brand Base content is encrypted at rest and never used to train third-party models.

A 60-minute Brand Audit briefing. Within five working days, you receive your AYAN Brand Audit — your starting score on six dimensions, the top three diagnosed gaps, and the first sprint of recommended actions. From there, you decide whether to engage further.