Ayan
Resources

Notes from the AYAN team.

Articles, methodology notes, and engineering posts for the teams who run AYAN with us.

The Label Is Not the Answer.
Featured · Engineering

The Label Is Not the Answer.

AI now briefs patients and physicians on your molecule. No review committee has read what it says.

Sep 16, 2026 · Chakir EL MESSAOUDI, Co-founder, AYAN
AllIndustryProductEngineeringCompany
You can buy the slot, you cannot buy the sentence
Sep 1, 2026 · Engineering

You can buy the slot, you cannot buy the sentence

Chakir EL MESSAOUDI, Co-founder, AYAN
The AI Visibility Playbook for Retail & Luxury Brands
Aug 18, 2026 · Insights

The AI Visibility Playbook for Retail & Luxury Brands

Chakir EL MESSAOUDI, Co-founder, AYAN
The CMO isn't dying. It's being rewritten.
Aug 13, 2026 · Insights

The CMO isn't dying. It's being rewritten.

Chakir EL MESSAOUDI, Co-founder, AYAN
The brand you didn't write
Aug 7, 2026 · Company

The brand you didn't write

Chakir EL MESSAOUDI, Co-founder, AYAN
A Category Is Named Where It Is Believed, Not Where It Is Built
Aug 4, 2026 · Insights

A Category Is Named Where It Is Believed, Not Where It Is Built

Pablo CHARRON, Co-Founder, AYAN
The Dark AI Layer
Aug 4, 2026 · Engineering

The Dark AI Layer

Chakir EL MESSAOUDI, Co-founder, AYAN
How LLMs “Choose” Which Brands to Cite
Aug 2, 2026 · Engineering

How LLMs “Choose” Which Brands to Cite

Anthony
AI is the new word of mouth for SMBs. Here's how to win it.
Jul 28, 2026 · Insights

AI is the new word of mouth for SMBs. Here's how to win it.

Chakir EL MESSAOUDI, Co-founder, AYAN
Everyone Is Arguing About the Thermometer
Jul 27, 2026 · Insights

Everyone Is Arguing About the Thermometer

Pablo CHARRON, Co-founder, AYAN
The CMO’s new brief: governing your brand in AI answers
Jul 22, 2026 · Insights

The CMO’s new brief: governing your brand in AI answers

Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 21, 2026 · Insights

The Machine Already Answers for You. The Only Question Is Who Taught It.

Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights

The Touchpoint Nobody Budgeted For

Pablo CHARRON, Co-founder, AYAN
GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter
Jul 17, 2026 · Insights

GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter

Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 15, 2026 · Insights

Two ChatGPTs, One Question, and Two Different Dubais

Pablo CHARRON, Co-founder, AYAN
What If AI gave the brand back its letters of nobility?
Jul 2, 2026 · Insights

What If AI gave the brand back its letters of nobility?

Chakir EL MESSAOUDI, Co-founder, AYAN
The trust you didn't earn
Jun 23, 2026 · Insights

The trust you didn't earn

Chakir EL MESSAOUDI, Co-founder, AYAN
Jun 16, 2026 · Insights

Brand visibility in the agentic internet

Chakir EL MESSAOUDI, Co-founder, AYAN
Visibility is not a strategy. Interpretation is.
May 26, 2026 · Insights

Visibility is not a strategy. Interpretation is.

Chakir EL MESSAOUDI, Co-founder, AYAN
May 22, 2026 · Insights

Inside a Brand Reading: how we read what models understand about your brand.

AYAN Research team
May 19, 2026 · Engineering

What llms.txt actually does, and what most teams get wrong.

Anthony