Resources
Notes from the AYAN team.
Articles, methodology notes, and engineering posts for the teams who run AYAN with us.

Featured · Industry
There is no first place in an AI answer
If every brand follows the same recommendations, does every brand come out on top? The question is fair. The premise is not. In an AI answer there is no podium, only a brand that is chosen or not, question by question. Generic advice makes you eligible. Only what is true about your brand gets you chosen.
Oct 22, 2026 · Chakir EL MESSAOUDI

Sep 25, 2026 · Company
What a brand still owns
Chakir EL MESSAOUDI

Sep 16, 2026 · Engineering
The label is not the answer.
Chakir EL MESSAOUDI

Sep 1, 2026 · Engineering
You can buy the slot, you cannot buy the sentence
Chakir EL MESSAOUDI

Aug 18, 2026 · Insights
The AI visibility playbook for retail & luxury brands
Chakir EL MESSAOUDI

Aug 13, 2026 · Insights
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI

Aug 7, 2026 · Company
The brand you didn't write
Chakir EL MESSAOUDI

Aug 4, 2026 · Insights
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN

Aug 4, 2026 · Engineering
The dark AI layer
Chakir EL MESSAOUDI

Aug 2, 2026 · Engineering
How LLMs “Choose” Which Brands to Cite
Anthony

Jul 28, 2026 · Insights
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI

Jul 27, 2026 · Insights
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
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Jul 22, 2026 · Insights
The CMO’s new brief: governing your brand in AI answers
Chakir EL MESSAOUDI
Jul 21, 2026 · Insights
The Machine Already Answers for You. The Only Question Is Who Taught It.
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
The Touchpoint Nobody Budgeted For
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter
Chakir EL MESSAOUDI
Jul 15, 2026 · Insights
Two ChatGPTs, One Question, and Two Different Dubais
Pablo CHARRON, Co-founder, AYAN
Jul 2, 2026 · Insights
What If AI gave the brand back its letters of nobility?
Chakir EL MESSAOUDI

Jun 23, 2026 · Insights
The trust you didn't earn
Chakir EL MESSAOUDI
Jun 16, 2026 · Insights
Brand visibility in the agentic internet
Chakir EL MESSAOUDI

May 26, 2026 · Insights
Visibility is not a strategy. Interpretation is.
Chakir EL MESSAOUDI, Co-founder, AYAN
May 22, 2026 · Insights
Inside a Brand Reading: how we read what models understand about your brand.
AYAN Research team
May 19, 2026 · Engineering
What llms.txt actually does, and what most teams get wrong.
Anthony