Resources
Notes from the AYAN team.
Articles, methodology notes, and engineering posts for the teams who run AYAN with us.
Featured · Industry
A Category Is Named Where It Is Believed, Not Where It Is Built
In the first half of 2026, 2,318 companies registered in a single Dubai district. A technology is invented in one place; a category is named where enough people decide, early and out loud, what the capability is for. On who authors your brand when a buyer asks a machine, this is one of the places deciding fastest.
Aug 4, 2026 · Pablo CHARRON, Co-Founder, AYAN
Jul 28, 2026 · Insights
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 27, 2026 · Insights
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
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Jul 22, 2026 · Insights
The CMO’s new brief: governing your brand in AI answers
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 21, 2026 · Insights
The Machine Already Answers for You. The Only Question Is Who Taught It.
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
The Touchpoint Nobody Budgeted For
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 15, 2026 · Insights
Two ChatGPTs, One Question, and Two Different Dubais
Pablo CHARRON, Co-founder, AYAN
Jul 2, 2026 · Insights
What If AI gave the brand back its letters of nobility?
Chakir EL MESSAOUDI, Co-founder, AYAN
Jun 23, 2026 · Insights
The trust you didn't earn
Chakir EL MESSAOUDI, Co-founder, AYAN
Jun 16, 2026 · Insights
Brand visibility in the agentic internet
Chakir EL MESSAOUDI, Co-founder, AYAN
May 26, 2026 · Insights
Visibility is not a strategy. Interpretation is.
Chakir EL MESSAOUDI, Co-founder, AYAN
May 22, 2026 · Insights
Inside a Brand Reading: how we read what models understand about your brand.
AYAN Research team