Resources
Notes from the AYAN team.
Articles, methodology notes, and engineering posts for the teams who run AYAN with us.
Featured · Industry
The AI Visibility Playbook for Retail & Luxury Brands
Presence without accuracy is worse than absence. For luxury and retail brands, GEO's real job is making sure AI describes you at the level you've earned.
Aug 18, 2026 · Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 13, 2026 · Insights
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 4, 2026 · Insights
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN
Jul 28, 2026 · Insights
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 27, 2026 · Insights
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
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Jul 22, 2026 · Insights
The CMO’s new brief: governing your brand in AI answers
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 21, 2026 · Insights
The Machine Already Answers for You. The Only Question Is Who Taught It.
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
The Touchpoint Nobody Budgeted For
Pablo CHARRON, Co-founder, AYAN
Jul 17, 2026 · Insights
GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 15, 2026 · Insights
Two ChatGPTs, One Question, and Two Different Dubais
Pablo CHARRON, Co-founder, AYAN
Jul 2, 2026 · Insights
What If AI gave the brand back its letters of nobility?
Chakir EL MESSAOUDI, Co-founder, AYAN
Jun 23, 2026 · Insights
The trust you didn't earn
Chakir EL MESSAOUDI, Co-founder, AYAN
Jun 16, 2026 · Insights
Brand visibility in the agentic internet
Chakir EL MESSAOUDI, Co-founder, AYAN
May 26, 2026 · Insights
Visibility is not a strategy. Interpretation is.
Chakir EL MESSAOUDI, Co-founder, AYAN
May 22, 2026 · Insights
Inside a Brand Reading: how we read what models understand about your brand.
AYAN Research team