Resources
Resources.
Articles, methodology notes, and integrations for the teams who run AYAN with us. Two blogs, one for brand and marketing leadership, one for the technical teams who integrate the platform. Plus a complete map of every system AYAN connects to.
Blog: what the machine says about brands, and how to author it.
News, points of view, and methodology notes for CMOs, brand directors, content leaders and the people who run brands. Plain language. Published weekly.
18 août 2026 · Analyses
The AI Visibility Playbook for Retail & Luxury Brands
Chakir EL MESSAOUDI, Co-founder, AYAN
13 août 2026 · Analyses
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI, Co-founder, AYAN
7 août 2026 · Entreprise
The brand you didn't write
Chakir EL MESSAOUDI, Co-founder, AYAN
4 août 2026 · Analyses
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN
28 juil. 2026 · Analyses
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI, Co-founder, AYAN
27 juil. 2026 · Analyses
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
Engineering Blog: for the teams who integrate AYAN.
Deep technical writing for engineers, data leads and content ops. Schema design, model retrieval mechanics, MCP feed patterns, validation harnesses, integration playbooks. Public, citable, and honest about what works and what does not.
16 sept. 2026 · Ingénierie
The Label Is Not the Answer.
Chakir EL MESSAOUDI, Co-founder, AYAN
1 sept. 2026 · Ingénierie
You can buy the slot, you cannot buy the sentence
Chakir EL MESSAOUDI, Co-founder, AYAN
4 août 2026 · Ingénierie
The Dark AI Layer
Chakir EL MESSAOUDI, Co-founder, AYAN
2 août 2026 · Ingénierie
How LLMs “Choose” Which Brands to Cite
Anthony
19 mai 2026 · Ingénierie
What llms.txt actually does, and what most teams get wrong.
Anthony