Ressources
Les notes de l’équipe AYAN.
Articles, notes de méthode et billets techniques pour les équipes qui pilotent AYAN avec nous.
Featured · Engineering
The Label Is Not the Answer.
AI now briefs patients and physicians on your molecule. No review committee has read what it says.
Sep 16, 2026 · Chakir EL MESSAOUDI, Co-founder, AYAN
1 sept. 2026 · Ingénierie
You can buy the slot, you cannot buy the sentence
Chakir EL MESSAOUDI, Co-founder, AYAN
18 août 2026 · Analyses
The AI Visibility Playbook for Retail & Luxury Brands
Chakir EL MESSAOUDI, Co-founder, AYAN
13 août 2026 · Analyses
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI, Co-founder, AYAN
7 août 2026 · Entreprise
The brand you didn't write
Chakir EL MESSAOUDI, Co-founder, AYAN
4 août 2026 · Analyses
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN
4 août 2026 · Ingénierie
The Dark AI Layer
Chakir EL MESSAOUDI, Co-founder, AYAN
2 août 2026 · Ingénierie
How LLMs “Choose” Which Brands to Cite
Anthony
28 juil. 2026 · Analyses
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI, Co-founder, AYAN
27 juil. 2026 · Analyses
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
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22 juil. 2026 · Analyses
The CMO’s new brief: governing your brand in AI answers
Chakir EL MESSAOUDI, Co-founder, AYAN
21 juil. 2026 · Analyses
The Machine Already Answers for You. The Only Question Is Who Taught It.
Pablo CHARRON, Co-founder, AYAN
17 juil. 2026 · Analyses
The Touchpoint Nobody Budgeted For
Pablo CHARRON, Co-founder, AYAN
17 juil. 2026 · Analyses
GEO, AEO, LLMO, SEO: A field guide to the acronyms, and which ones actually matter
Chakir EL MESSAOUDI, Co-founder, AYAN
15 juil. 2026 · Analyses
Two ChatGPTs, One Question, and Two Different Dubais
Pablo CHARRON, Co-founder, AYAN
2 juil. 2026 · Analyses
What If AI gave the brand back its letters of nobility?
Chakir EL MESSAOUDI, Co-founder, AYAN
23 juin 2026 · Analyses
The trust you didn't earn
Chakir EL MESSAOUDI, Co-founder, AYAN
16 juin 2026 · Analyses
Brand visibility in the agentic internet
Chakir EL MESSAOUDI, Co-founder, AYAN
26 mai 2026 · Analyses
Visibility is not a strategy. Interpretation is.
Chakir EL MESSAOUDI, Co-founder, AYAN
22 mai 2026 · Analyses
Inside a Brand Reading: how we read what models understand about your brand.
AYAN Research team
19 mai 2026 · Ingénierie
What llms.txt actually does, and what most teams get wrong.
Anthony