Question 1

How is AYAN different from Profound and Peec AI?

Accepted Answer

Profound and Peec AI are visibility tools: they count how often and where AI mentions your brand. AYAN reads that too, then goes further. It reads what the machine actually says about you, the category it files you under, the competitors it pairs you with, the claims it repeats and in whose words. We correct that at the source, in your words, and prove the shift, then route the change to the teams who own it. Profound and Peec give you the score. AYAN makes sure AI gets your brand right, and shows the before and after.

Question 2

How is AYAN different from SEO?

Accepted Answer

SEO is about ranking pages for search. AYAN is about what the machine says when a buyer asks it about you. Different surface, different audience, different mechanic. We do not write keyword briefs. We make sure the machine learns your brand in your words, and we route the work to the teams who own each part of it.

Question 3

What is the second brand?

Accepted Answer

It is the version of your brand a machine describes to a buyer, in words nobody at your company wrote. When someone asks an AI assistant what to choose, the answer is built from whatever the machine found first: retailer pages, old press, reviews. Most companies have never read that version. It is the only one their customer meets.

Question 4

Is AYAN a dashboard or a monitoring tool?

Accepted Answer

No. A dashboard counts mentions and leaves you to interpret them. AYAN reads what the machine means, decides what to change, and makes the change land across your teams. The deliverable is a one-page Brand Reading and shipped corrections, not a feed to watch.

Question 5

What does a typical engagement look like?

Accepted Answer

It starts with a 60-minute briefing. Within five working days you get your first Brand Reading: your starting position on six dimensions, the gaps the machine has created, and the first set of actions. From there it is a continuous loop, a Brand Reading and a one-page Monday brief, with each correction routed to the team that owns it.

Question 6

Where does it start?

Accepted Answer

A 60-minute briefing. Within five working days you receive your first Brand Reading: your starting position on six dimensions, the three gaps that matter most, and the first sprint of recommended actions. You decide from there.

There's a version of your brand you've never read. It's the only one customers meet.

The machine has already met your customer.

The question isn't whether the machine mentions you. It's what it says, in whose words.

Track, interpret and act across AI search and agentic commerce

See what the machine believes about you. Every week.

Decide what to change, before reality drifts.

Make the correction land. Across every team that owns your brand.

Quatre surfaces, une seule vérité de marque.

Ce que l’IA demande, et ce qu’elle répond.

La même réponse dans chaque conversation.

Votre marque, servie aux machines.

Des signaux entrent, des corrections sortent.

Straight answers.

Les dernières nouvelles et mises à jour de l’équipe AYAN

The Label Is Not the Answer.

You can buy the slot, you cannot buy the sentence

The AI Visibility Playbook for Retail & Luxury Brands

Your data, your brand, your control.