Resources
Resources.
Articles, methodology notes, and integrations for the teams who run AYAN with us. Two blogs, one for brand and marketing leadership, one for the technical teams who integrate the platform. Plus a complete map of every system AYAN connects to.
Blog: what the machine says about brands, and how to author it.
News, points of view, and methodology notes for CMOs, brand directors, content leaders and the people who run brands. Plain language. Published weekly.
Oct 22, 2026 · Insights
There is no first place in an AI answer
Chakir EL MESSAOUDI
Sep 25, 2026 · Company
What a brand still owns
Chakir EL MESSAOUDI
Aug 18, 2026 · Insights
The AI visibility playbook for retail & luxury brands
Chakir EL MESSAOUDI
Aug 13, 2026 · Insights
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI
Aug 7, 2026 · Company
The brand you didn't write
Chakir EL MESSAOUDI
Aug 4, 2026 · Insights
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN
Engineering Blog: for the teams who integrate AYAN.
Deep technical writing for engineers, data leads and content ops. Schema design, model retrieval mechanics, MCP feed patterns, validation harnesses, integration playbooks. Public, citable, and honest about what works and what does not.
Sep 16, 2026 · Engineering
The label is not the answer.
Chakir EL MESSAOUDI
Sep 1, 2026 · Engineering
You can buy the slot, you cannot buy the sentence
Chakir EL MESSAOUDI
Aug 4, 2026 · Engineering
The dark AI layer
Chakir EL MESSAOUDI
Aug 2, 2026 · Engineering
How LLMs “Choose” Which Brands to Cite
Anthony
May 19, 2026 · Engineering
What llms.txt actually does, and what most teams get wrong.
Anthony