Resources
Resources.
Articles, methodology notes, and integrations for the teams who run AYAN with us. Two blogs, one for brand and marketing leadership, one for the technical teams who integrate the platform. Plus a complete map of every system AYAN connects to.
Blog: what the machine says about brands, and how to author it.
News, points of view, and methodology notes for CMOs, brand directors, content leaders and the people who run brands. Plain language. Published weekly.
Aug 18, 2026 · Insights
The AI Visibility Playbook for Retail & Luxury Brands
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 13, 2026 · Insights
The CMO isn't dying. It's being rewritten.
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 7, 2026 · Company
The brand you didn't write
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 4, 2026 · Insights
A Category Is Named Where It Is Believed, Not Where It Is Built
Pablo CHARRON, Co-Founder, AYAN
Jul 28, 2026 · Insights
AI is the new word of mouth for SMBs. Here's how to win it.
Chakir EL MESSAOUDI, Co-founder, AYAN
Jul 27, 2026 · Insights
Everyone Is Arguing About the Thermometer
Pablo CHARRON, Co-founder, AYAN
Engineering Blog: for the teams who integrate AYAN.
Deep technical writing for engineers, data leads and content ops. Schema design, model retrieval mechanics, MCP feed patterns, validation harnesses, integration playbooks. Public, citable, and honest about what works and what does not.
Sep 16, 2026 · Engineering
The Label Is Not the Answer.
Chakir EL MESSAOUDI, Co-founder, AYAN
Sep 1, 2026 · Engineering
You can buy the slot, you cannot buy the sentence
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 4, 2026 · Engineering
The Dark AI Layer
Chakir EL MESSAOUDI, Co-founder, AYAN
Aug 2, 2026 · Engineering
How LLMs “Choose” Which Brands to Cite
Anthony
May 19, 2026 · Engineering
What llms.txt actually does, and what most teams get wrong.
Anthony