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FOUNDATION · 01Brand · Once · maintained
Brand Base
Your brand truth, written once and read by every model. Positioning, claims, proof points and voice — structured so each downstream module pulls a single source of truth.
Capabilities
Positioning architecture
Category, frame of reference, distinctive proof. The narrative your assets all roll up to.
Claim & proof library
Each claim paired with a substantiating source. Defensible, citable, machine-readable.
6-dimension targets
Per-dimension intent — what the model should say across Identity, Differentiation, Salience, Affinity, Trust, Conversion.
Voice & tone rules
A model-aligned voice spec. Lexical choices, prohibited phrasings, register per audience.
Do / don’t map
Explicit guidance for every module — campaigns, frontline, MCP feeds — to pull from.
Versioned source of truth
Every change tracked. Who, when, why. Ready for board-level audit.
Sample output · Week 14
CLAIMS
Substantiated · cited
184
COVERAGE
Dimensions specified
6/6
VARIANTS
Markets · 4 languages
5
CONFLICTS
Across asset library
0