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ACTIVATION · 05CRM · Retail · Care
Frontline
The same brand truth — in sales, retail and care. Aligned answers, aligned objections, aligned tone. WhatsApp, in-store tablets, support desks. BSP-agnostic.
Capabilities
Role-based scripts
Per-role phrasing for retail associates, sales, customer care, social.
Objection library
Common objections with on-brand responses, ranked by frequency and category.
In-store cards
Printable / tablet-ready cards. Updated every Monday with the week’s shifts.
Care macros
Drop-in macros for Zendesk, Front, Intercom — auto-aligned to the latest brief.
Per-locale variants
Voice and claim rules adapted per market — same truth, locally-fluent expression.
Adoption telemetry
Which scripts get used, which get edited, which get ignored. Inputs to next iteration.
Sample output · Week 14
AGENTS SYNCED
Across 38 markets
12k
ADOPTION
Scripts used as-shipped
78%
CONSISTENCY
Frontline ↔ AI baseline
0.91
UPDATE LAG
Brief → frontline live
< 24h