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DIAGNOSTIC · 02Brand · Weekly cadence
Perception Scans
How leading models actually describe you, your competitors and your category — week by week, market by market. Six scores, three top gaps, one co-mention map.
Capabilities
6-axis perception score
Quality, trust, sustainability, innovation, fit, value — scored 0-100 across 12 frontier models.
Competitor adjacency
Who the model pairs you with when the customer asks. Rivalry, substitution, complement.
Drift heatmap · per market
Daily deltas per model, per market, per attribute. Spot the regression before the quarter does.
Quote citations
The exact retrieval sources the model used. Traceable to page, line, retailer.
Co-mention graph
Brand adjacency network across the category. Cluster maps, density, centrality.
Quarterly readout
Executive narrative. The brand story the data tells, written for the board.
Sample output · Week 14
PERCEPTION
+6 vs. last month
72
GAPS
Sustainability · Craft · Fit
3
RIVAL LOSSES
Queries lost to competitors
2/10
CONSISTENCY
Across 12 models
0.84