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ROUTING · 08Cross-team · Continuous
Actions
The connective tissue. Every diagnosed gap becomes an owned ticket — assigned, tracked, verified. Slack, Linear, Asana, GitHub, your CMS.
Capabilities
Auto-routing
Each gap mapped to the right owner — Brand, Performance, Content, CRM, Eng — by category.
Ticket synthesis
Brief, owner, deadline, success metric. Written so the receiving team can ship.
Tool integrations
Slack, Linear, Asana, GitHub, Jira, Notion. Bidirectional — status flows back into AYAN.
Verification loop
Each shipped ticket gets re-probed. Confirmed shifts close the loop, regressions reopen it.
Escalation rules
Stalled tickets escalate by configurable cadence. CMO sees what’s blocked.
Audit trail
Every action, with timestamps and decisions. Defensible record for governance.
Sample output · Week 14
ROUTED
Tickets · last quarter
247
CLOSURE
Median ticket → verify
11.4d
REGRESSION
Rate of reopened tickets
4%
COVERAGE
Brand · Perf · Content · CRM · Eng
5 teams